ADIDAS - HOME OF CLASSICS EXPERIENCE
Born from genetic mutation,
The new PREDATOR adds 406 spikes which cover the surface of the boot to provide footballers with superhuman control and more spin.
To prove it, we challenge our creator to score a goal in the shortest possible time, dodging spikes as if they were rivals.
The Problem
Customers are not familiar with the new line of adidas predator-mutator shoes and the previous ones are perceived only for elite football players
The Challenge
Create a brand experience (retail + e-commerce) where the new predator-mutator sports line tennis shoes for the adidas brand can be launched and connect with the values of the product
The Process
Creative agency: Wunderman Thompson Colombia
Experiential Marketing Director: Sergio Pinzón
Account director: Federico Roa
Digital executive: Paula Parra
Creative director: Lukas Vergel
Industrial director: Andrés Moreno
Graphic designers: Jaime Amado, Gustavo Mejía, Camilo Rojas
Product & Industrial designers: Felipe Vargas , Camilo Bolivar
Copywriter: David Romero
Year: 2019